AddVentures

Decisions before products

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Venture framing Berlin · Remote

For founders before the expensive part

From too many possibilities to one venture worth building.

A focused sprint to choose the customer, problem and first MVP worth committing to—before momentum turns an assumption into a roadmap.

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01The founder’s moment

The options look credible.
The evidence does not.

You can see several customers, problems and product directions. Each one could work. Each one could also consume months before showing you where the reasoning was weak.

AddVentures helps you make the decision while changing direction is still cheap.

02Four decision lenses

A good idea is not one signal. It is four signals that hold together.

We examine each plausible direction through the same four lenses. This is the diagnostic frame—not an automated score.

  1. 01

    Customer focus

    Is the target customer specific, reachable and situated in a recognizable moment?

    Who exactly needs this?
  2. 02

    Problem pressure

    Is the problem urgent, frequent or costly enough to make inaction uncomfortable?

    Why act now?
  3. 03

    Evidence strength

    What observed behaviour or commitment supports the opportunity beyond stated interest?

    What have people done?
  4. 04

    Testability

    Can the critical uncertainty be tested before substantial product investment?

    What can we learn cheaply?
Signal states Strong Mixed Missing
03Evidence-to-Venture Loop

A decision process with an exit.

Five moves turn possibility into a venture decision. The goal is not to keep every idea alive; it is to identify the one that has earned the next investment.

  1. 01

    Map the possibilities

    Capture the credible customer, problem and solution paths competing for attention.

    See the field
  2. 02

    Assess the signals

    Review each path through the four lenses and expose the assumptions doing the most work.

    Find the gap
  3. 03

    Test the critical unknown

    Run the smallest credible experiment capable of changing the decision.

    Challenge it
  4. 04

    Read the evidence

    Separate opinions from behaviour, commitment and patterns that repeat.

    Stay honest
  5. 05

    Make the decision

    Choose the next investment explicitly: pursue, reframe or stop.

    Commit clearly
04Three useful outcomes

The sprint does not need your idea to be right.

01 / Pursue

The evidence holds.

Define the first MVP around a customer and problem that have earned the build.

02 / Reframe

A stronger angle appears.

Move toward the adjacent customer, problem or proposition the evidence supports.

03 / Stop

The bet is not justified.

Protect time and capital by ending an unsupported direction before the expensive part.

05What you leave with

The Venture Decision Record

The reasoning, evidence and next move—on one page.

A working record your team can use to align the first MVP, plan the next test or explain why a direction was stopped.

ADDVENTURES / VDRDECISION RECORD
Selected directionOne customer. One costly moment.
Customer focus
Strong signal
Problem pressure
Strong signal
Evidence strength
Mixed signal
Testability
Strong signal
DecisionPURSUE
First MVP boundaryNext evidence test →
Sample structure
06Fit

Useful when the decision is real.

Best for founders who

  • Have a real opportunity area, not only a passing idea
  • Can reach prospective users or customers
  • Need a decision before committing a team or budget

Not designed for

  • Open-ended ideation without a decision ahead
  • Staff augmentation or feature delivery
  • Building software without customer validation

The next move

Decide what is worth building.

Start with a fit call. We will determine whether a Venture Framing Sprint is the right next step for your decision.

Calendar link coming soon hello@addventures.studio

Scheduling is being connected. Email is available now.